Facebook Just Became a Broadcaster. Now What?

Last week, Facebook limited the ability of advertisers to target users based on their health conditions or interests in health-related content. Many of our clients have been asking about the implications of the change for their recruiting efforts so I’d like to take...

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Multi-Channel Patient Recruitment

It is no secret that in the last several years Facebook has become the go-to platform for Patient Recruitment and Marketing for Clinical Trials. Coupling Facebook’s popularity across a wide audience with exceptional targeting tools, medical research studies now have...

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