response management

response management

overview

Knowing what advertising is driving calls and referrals to sites is extremely important to running a success advertising campaign. So we can track call volume and forward calls to Guru IVR Pre-Screen and/or Guru Voicemail, Guru replaces each site’s local phone number with an alternative local phone number (same area code) in the advertisements. By using Guru Call Tracking numbers we can capture, quantify, analyze, and optimize every media purchase throughout the campaign.

Guru strives to provide quality referrals to sites over quantity. As an alternative to an expensive call center, Guru IVR Pre-Screen is automated IVRS system that can ask callers up to five yes/no questions to determine potential eligibility. These questions can determine if a caller is potentially eligible or clearly ineligible before being transferred to a site. Any caller who prequalifies will be seamlessly connected to the local site or Guru voicemail.

Having callers reach a human being is the best option, however most calls to sites go to voicemail. Rather than forcing a caller to navigate through a site’s directory only to reach someone’s voicemail that does not mention the study, Guru Voicemail offers a study-specific voicemail greeting after which callers can leave a message. Sites are alerted to the voicemails immediately by email and they can easily retrieve them from our LetsRockENROLL™ portal.

Knowing what advertising is driving calls and referrals to sites is extremely important to running a success advertising campaign. So we can track call volume and forward calls to Guru IVR Pre-Screen and/or Guru Voicemail, Guru replaces each site’s local phone number with an alternative local phone number (same area code) in the advertisements. By using Guru Call Tracking numbers we can capture, quantify, analyze, and optimize every media purchase throughout the campaign.

Guru strives to provide quality referrals to sites over quantity. As an alternative to an expensive call center, Guru IVR Pre-Screen is automated IVRS system that can ask callers up to five yes/no questions to determine potential eligibility. These questions can determine if a caller is potentially eligible or clearly ineligible before being transferred to a site. Any caller who prequalifies will be seamlessly connected to the local site or Guru voicemail.

Having callers reach a human being is the best option, however most calls to sites go to voicemail. Rather than forcing a caller to navigate through a site’s directory only to reach someone’s voicemail that does not mention the study, Guru Voicemail offers a study-specific voicemail greeting after which callers can leave a message. Sites are alerted to the voicemails immediately by email and they can easily retrieve them from our LetsRockENROLL™ portal.

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